SESRIC





Training Course on Halal Tourism and Muslim-Friendly Hospitality Service

 
Date : 13-15 November 2018 Venue : Tashkent - Uzbekistan

SESRIC organized a 3-day training course on “Halal Tourism and Muslim-Friendly Hospitality Service” on 13-15 November 2018 Tashkent, Uzbekistan. The training was organised within the framework of the OIC Tourism Capacity Building Programme.

The training focused mainly on the State of Halal Tourism in OIC countries; halal certification and accreditation: history and current practices; Halal Tourism standards around the world; Developing and marketing Halal Tourism products and services in the OIC countries. Furthermore, it will discuss the Strategic Roadmap for the Development of Islamic Tourism in OIC Countries and how to get information to build halal tourism strategies.

Other topics included; In-depth Understanding of Faith-based needs of Muslim travelers; Understanding Key Profiles, Drivers, Socio-Economic and Cultural Dimensions of Halal Tourism; and Designing Strategic Communications and Branding for Halal Tourism in OIC Countries.

Following the theoretical training course, a study visit took place to various Muslim-Friendly hotels and locations.