 Due to growing demand for information about the health harms of tobacco, the tobacco control unit within Djibouti’s Ministry of Health faced many challenges, including the high costs of producing informational materials and launching large-scale education and communication efforts. To bring health information directly to the public at the lowest possible cost and align with WHO FCTC requirements, the country chose to implement strong health warning labels on tobacco packaging. With the support of international tobacco control experts and in-country organizations, a variety of warning label images was pre-tested. Ultimately, 11 different labels were selected that feature powerful images intended to raise awareness among smokers of both the health hazards to themselves and the risks of second-hand tobacco smoke exposure to others.
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Developing Impactful Awareness Raising Campaigns towards Reducing Tobacco Consumption
Training Course on ‘Packaging, Labeling and Pictorial Health Warnings on Tobacco Products’
World Health Organisation Framework Convention on Tobacco Control (WHO FCTC), the 3rd session of the Conference of the Parties
A Pakistani judge has issued an arrest warrant for the head of marketing for Philip Morris Pakistan Ltd., for the company’s blatant violation of laws that tightly restrict tobacco advertisements. Despite the advertising limits, Philip Morris purchased — and magazines published — full-page, color ads for Marlboro cigarettes in many of Pakistan’s leading magazines throughout November and December.