Training Course on ‘Halal Tourism and Muslim-Friendly Hospitality Services’
Date: 22-26 March 2021
Venue: Virtual-SESRIC, Ankara - Türkiye

Within the framework of its Tourism Capacity Building Programme (Tourism-CaB), SESRIC organised a training course on “Halal Tourism and Muslim-Friendly Hospitality Services” on 22-26 March 2021 through an online video conferencing platform.

The course was provided by competent experts from the Islamic Tourism Centre (ITC) of Malaysia for the benefit of 22 experts and executives from the National Tourism Office of Comoros.

The main objectives of the training course were to provide insights on the new trends of Muslim-Friendly Tourism (MFT) and the role of governments in encouraging this segment, in addition to discussing the opportunities and challenges in developing and marketing Halal tourism. Participants developed better understanding on the ways and means of attracting Muslim tourists from all over the world by offering facilities and services in accordance with Islamic principles.

The training course highlighted the importance of MFT in the OIC member countries and emphasized on the need for raising awareness and collaboration among all public and private tourism stakeholders working in the domain of tourism, including tour operators, hotel managements, relevant ministries, religious authorities and academicians.

This training course was designed in line with the virtual training solutions undertaken by SESRIC in order to better serve the Centre’s training activities and keep participants motivated and engaged during this difficult time of global crisis due to COVID-19 pandemic.